Tracy LechnerShareholder and Head of Cybersecurity, Privacy & Technology Transactions Practice and Adjunct Professor of Law
Tracy L. Lechner leads Brownstein’s Cybersecurity and Technology Transactions, Licensing, Advanced Media and Privacy practice groups. With more than a decade of in-house experience in the media industry, Tracy has a unique, inside understanding of the complexities that organizations face in monetizing their data and protecting their assets. She has provided strategic legal advice across corporate sales, marketing, real estate, finance, digital, information technology and human resources departments. At Brownstein, Tracy assists clients with technology and media-related transactions, advising on a broad range of matters, including privacy, data security, online behavioral marketing, children's privacy, geolocation privacy and mobile marketing. She also provides clients with strategic legal advice in connection with developing and implementing data monetization strategies, privacy and data security policies, information security policies and acceptable use policies. She also assists clients with developing and activating incident response plans and responding to data security breach incidents.
Prior to Brownstein, Tracy served as chief privacy officer, vice president and assistant general counsel for Outfront Media, Inc. where she interfaced with business teams, senior management and internal and external counsel to identify and mitigate risk, ensure awareness of “best practices” on data privacy and data security issues and to develop strategic plans for the collection, use and sharing of information in a manner that maximized value while complying with applicable privacy policies, industry self-regulatory guidelines and legal obligations. Prior to joining Outfront Media, Tracy worked as a consultant for 24/7 Real Media, Inc., a WPP company, where she provided guidance and support to various internal departments in connection with the company's online advertising, privacy and data collection practices. There, Tracy was actively involved in industry self-regulation efforts through the NAI, IAB and DAA, including implementation of the industry icon and enhanced consumer notice. Tracy also previously served in positions as associate general counsel and director of business development for Titan Outdoor LLC (n/k/a Intersection Media LLC); and as staff attorney for Contract Services in the Office of the Mayor (Michael Bloomberg administration), City of New York.
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