Michael Hiskey is a long-time data, analytics, cloud, and AI industry executive. An accomplished writer and speaker, he has published articles in Forbes, InfoWorld, TechCrunch, ITProPortal, etc. He spends his time thinking about how these innovations impact B2B organizations and their customers. Michael has a background in enterprise technology from IBM, where he led marketing, customer success, and development teams for almost 10 years. He then went on to lead marketing efforts at high-growth firms like Kognitio, Trifacta, and Semarchy before joining the Avanan team in 2019. Michael holds an MBA from Columbia Business School, and lives on Long Island with his wife and daughter—one current and one future "women in technology."